My Story – A Journey to Financial Freedom & Purpose

Chapter 1 -
Listening to myself

For years, I followed the path I thought I was supposed to. At BCG, I worked with incredible teams, tackled complex problems, and built the kind of career I had always dreamed of. But as much as I achieved, there was a quiet voice inside me, whispering that something was missing—a deeper sense of fulfillment and alignment with who I truly was.

My financial journey began even earlier. When I first left home to study, I ran out of money halfway through the month. Despite earning more over time, the cycle of stress and uncertainty continued. Deep down, I just knew there had to be more to the money game.

Chapter 2 -
Who am I ?

After leaving BCG, I pursued a career in the film industry, chasing creativity and impact. But the void persisted. I finally took a step back and gave myself the space to explore what truly mattered. I embarked on a yearlong sabbatical to reconnect with myself and reevaluate my goals and values.

For the first time, I asked myself the most important question: What is my real purpose, and who do I truly want to be? That year changed everything.

Chapter 3 -
Learning to follow my intuition

During that sabbatical, I began to listen to the voice within me—the one that told me to believe in myself and build a life aligned to my “why.” I sought to connect my passions, natural talents, and experiences, weaving them together into something meaningful. I learned to see beyond my limiting beliefs and tap into my unique gifts.

When it came to finances, I was desperate for answers. Turning to a banker, I was met with generic advice and a sales pitch. Frustrated and determined, I took matters into my own hands, diving deep into financial education. What I discovered was life-changing.

Chapter 4 -
Finding purpose

Today, financial education gives me the power to enjoy life without worry, to approach my financial future with confidence, and to make decisions from a place of knowledge and empowerment. My mission is to help women entrepreneurs, mumpreneurs, non-binary game-changers , and businesses do the same—becoming their own financial advisors and creating a business aligned with their inner self. By equipping them with the right tools and confidence, they can make informed, empowered decisions that reflect their true values and goals.

Chapter 5 -
The art of living on your own terms

This is my journey, and it’s what I guide others to do:

1. Financial Education: Empowering you to take control of your finances with clarity, confidence, and independence.

2. Personal Business Mentoring and Brand Strategy: Helping you uncover your zone of genius, embrace your authentic self, and build a business that feels as fulfilling as it is successful—rooted in your unique voice and vision.

3. Business Mentoring: Drawing on my experience at BCG, I provide clarity, structure, and an objective perspective to help you craft impactful strategies and solutions.

I look forward to sharing this journey with many of you—whether through my programs, membership, retreats, or one-on-one mentorship. Together, we’ll design a business with soul, uncover your true potential, and dare you to play bigger than ever before.

With an exceptional eye for detail and design and a refined understanding of strategy, Daniela brings a wealth of experience in corporate strategy, marketing, branding, and financial education. She has worked with organisations such as Boston Consulting Group (BCG - a global leader and pioneer in business strategy), represented renowned talent, including Daniel Brühl and Franka Potente and collaborated with premier brands such as CHANEL, Dior, Gucci, Zegna during her time as a PR agent. Daniela further refined her creative expertise as a producer at Akkurat Studios, working alongside leading brands and agencies to create visionary and outstanding projects.

Known for her strong creative direction and strategic insights, Daniela guides you in clarifying your vision, crafting a personal brand that aligns with your true self, and taking bold steps to go beyond the expected. Passionate about empowering women, mumpreneurs and non-binary changemakers to master their finances and align their business with purpose, she curates elevated and impactful experiences designed to inspire transformation and lasting growth.

Past work experience

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Years experience

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